Gigantic media and data empires will never give us a satisfying way of life. They are designed to keep us complacent consumers. I wouldn't mind throwing out every electronic device I own and replace every one with open-source, self-built Arduino stuff. I wouldn't mind living surrounded by fab lab furniture and open-source utilities. I wouldn't mind being a fringe eccentric, living on the outskirts of society's game. That can be a very fulfilling way of life.
The great philosophers, Heidegger, Nietzsche, etc., have usually told us that the modern world has turned in unhealthy directions. Our potentiality is being blocked. We have unwittingly been sent on a track; we are following programs that have been laid out for us by historical cultures — Platonist, Socratic, etc. We're repeating pre-fabricated, pre-designed, pre-configured projects that were laid out for us before we were born. This limits our potentiality — we might be something different, the philosophers tell us. We can choose to be in the world in different ways.
How about a cartoon? ☺
There comes a point in life when you realize everything you know about yourself, it's all just conditioning.
- Brian Buckner